Lovisa Wahlberg
Lovisa is our Executive Assistant & Events Coordinator based in Stockholm. While juggling many operational tasks at the same time, ranging from securing the best locations, managing important gatherings, and creating the most memorable event experiences, Lovisa always keeps a cool head.
I grew up at Tranholmen, an island in central Stockholm, a dreamy childhood with zero cars and taking the boat to school. Today, I live just five minutes from the water at Södermalm in Stockholm, starting many mornings and ending my evenings with a swim, sometimes even during the winter months!
Lovisa and Staffan on the slopes
After finishing high school, I dove straight into the professional world at age 19, starting at an executive search firm. Though I initially planned to study psychology, an opportunity at McKinsey & Company altered my path. What was meant to be a one-year stint turned into a seven-year journey, during which I progressed from an assistant role to taking on broader responsibilities. I credit McKinsey as my “real-world business school”.
At Creandum, I combine my executive assistant expertise with my passion for bringing people together as an event organizer. Whether it's an intimate dinner for a few friends, or coordinating a summit for a hundred people, I thrive on creating meaningful connections between people. One of my proudest achievements was organizing Creandum's CEO Summit in the English countryside - my first major event for the firm, planned entirely from a distance.
CEO Summit in the Cotswolds
A self-described "organized chaos" expert, I maintain multiple to-do lists and actually find motivation in working under pressure. When I'm not coordinating events or managing schedules, you might find me walking through Stockholm, spending time with my lovely friends and family, cooking in my kitchen (my form of meditation), or spending time with our Australian Shepherd.
Lovisa with her Creandum team colleagues on a speed boat
Growing up primarily with my mother, who had me at age 24, taught me the value of hard work and not taking things for granted. These early lessons, combined with some profound personal losses at a young age, have given me a mature perspective on life and a deep appreciation for being present in the moment - something I consider one of the most important character traits a person can have.
My advice to aspiring entrepreneurs? “Just do it. You only regret the things you didn't do." While I dream of potentially running my own company someday, for now, I'm energized by being part of an organization where I can make an impact while surrounding myself with dynamic people.