Omniata provided a customer data platform that enabled the entire digital organization - Marketers, Product Managers and Data Scientists - to run their business based on data. Omniata was developed out of the need for a single, comprehensive solution: one that can provide all the tools necessary to run your entire business based on data. Founded by a team of former Digital Chocolate and EA data leads, Omniata integrated Analytics, CRM, CMS and A/B testing into a single all encompassing platform. In 2017, Omniata was acquired by Activision Blizzard (NASDAQ: ATVI).