Bucket is designed to bring product workflows and decision-making down to the feature level, repairing the void between ownership and tracking. This creates the opportunity for features to live longer in scope, as teams learn where and how to prioritise their efforts for maximum iterative impact. With Bucket, companies no longer celebrate shipping a new feature but rather celebrate feature success. The company is founded by Rasmus and Ron, who previously founded and built Creandum portfolio company OpBeat (acquired by Elastic).